- Is your website turning your visitors away?
- Is your shopping cart abandonment rate too high?
- Do you know which design or copy elements must change in order to increase your conversion rate?
What is a Conversion Rate?
When we say “conversion rate”, we mean the percentage of your visitors that end up taking a specific action on your website or landing page, such as:
- Buy?
- Download
- Opt-in
- Register
- Refer a friend
- Chat
- and more…
What is Conversion Optimization?
Conversion Optimization (or Conversion Rate Optimization) is the science and art of getting a higher percentage of your web visitors to take action and becoming a lead or customer.
Science: you cannot simply “guess and hope” which changes to your web pages will achieve a higher conversion rate. Instead, Techies’ experts develop and test valid hypotheses, run controlled tests, and evaluate results to lock in the improvement.
Art: a statistician or engineer alone cannot create the visuals and messaging that engage your web visitors. Techies’ organic and structured process creatively applies learning from thousands of test results to test only the best variations on your website.
Why a doubling in conversion rate is achievable for many companies
What’s your conversion rate at the moment? 5%? 10%? Don’t know? A 10% conversion rate means that of every 10 visitors to your site, 9 walk away empty-handed. Do you really believe you couldn’t get that number down to 8 out of 10?
Look at it another way: to double your conversion rate, you just need to increase the conversion rate of…
- your adverts by 25%…
- …and your homepage by 25%……
- …and your product page by 25%…
- …and your shopping cart by 25%…
And to increase your homepage’s conversion rate by 25%, you would just have to make a 2.5% improvement to ten of the following things:
your company’s tagline, your headline, your introductory text, your offer, your guarantee, your picture, your readability, your usability, your navigation, your call to action, your products, your pricing, your offers, your premium, your testimonials, your “call to action”, your site layout, your returns policy, etc…
Does that sound more achievable?
So in summary, once you’ve finished reading this article, you need to clear your desk and start working on increasing your site’s conversion rate. And hope your competitors aren’t reading this too.
We’ll Do All of the Work for You
As a Techies client, you will get the full-service optimization solution for the best results from A/B/n split and Multivariate tests – including web analytics, design, copywriting, development and implementation. You get test results that statistically prove which website or landing page Variation gives you maximum conversions.
With Techies, you can significantly improve your conversion rate without adding extra work for your web or marketing teams.